When you join us

you’ll get more than a job

Requirements

• Qualifications:
  

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience in social media marketing, with a track record of managing and growing social media accounts.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills.
  • Creative thinking and ability to generate engaging content ideas.
  • Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
  • Analytical mindset with the ability to interpret data and metrics to drive strategy and decision-making.
  • Ability to multitask and work effectively in a fast-paced environment.
  • Strong attention to detail and organizational skills.

  Preferred Qualifications:

  • Experience with social media advertising platforms, including Facebook Ads Manager and LinkedIn Ads.
  • Knowledge of graphic design principles and experience with design tools such as Adobe Photoshop or Canva.
  • Familiarity with influencer marketing and partnership strategies.
  • Understanding of SEO principles and their application in social media.
  • Certifications in social media marketing or digital marketing.

Description

We are looking for a creative and results-driven Social Media Marketing Specialist to join our marketing team. As a Social Media Marketing Specialist, you will be responsible for developing and executing social media strategies to increase brand awareness, engagement, and conversions across various platforms. The ideal candidate will have a deep understanding of social media trends, audience demographics, and content optimization techniques.

Responsibilities:

• Develop and implement social media marketing strategies to achieve business objectives, including brand awareness, lead generation, and customer acquisition.
• Create engaging and relevant content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage social media accounts, including posting content, responding to comments/messages, and monitoring engagement metrics.
• Conduct audience research and analysis to identify target demographics, interests, and behaviors.
• Collaborate with internal teams to develop campaigns and promotions that align with overall marketing objectives.
• Monitor social media trends, algorithm changes, and platform updates to optimize content strategy and stay ahead of the curve.
• Utilize social media management tools to schedule posts, track performance, and generate reports.
• Stay updated with industry best practices and emerging trends in social media marketing.
• Analyze key performance indicators (KPIs) and metrics to measure the effectiveness of social media campaigns and make data-driven recommendations for improvement.